Custom Prompts for Content Generation
Custom prompts are specific instructions you provide to the AI, ensuring it generates content that meets your needs.
While the Generate button uses a default prompt, which may be too general in some cases, the Generate with Custom Prompt action allows for more tailored results.
You can browse our library of pre-made custom prompt templates that already include necessary variables or create your own.
Generate content with custom prompts or custom prompt template
Content generation with a custom prompt works similarly to generating content with the default prompt, but with the added step of specifying the prompt you want to use:
1. Go to Products (Collections or Blog posts, depending on the resource you want to generate content for).
2. Select the item(s) you want to work with.
3. Click Generate with custom prompt.
A popup window will appear. You can either:
Type your custom prompt directly, or
Click the dropdown under Prompt Template to choose one of built-in or saved custom prompt templates.
Be sure to use the {{ all.product.data }} variable — it pulls information about your product directly from your product settings.
Once ready, click the Generate button to create the content.
Create New Custom Prompt Template
If you prefer using custom prompts for content generation, you can save frequently used prompts as templates to easily reuse them or use built-in ones. To create a new template follow these steps:
Open Prompts.
Click the Add new prompt button.
Fill in the details, and write your prompt. You can specify the text structure, the type of content you want, key information to include, and any other details you want the AI to consider.
Be sure to use the {{ all.product.data }} variable — it pulls information about your product directly from your product settings.
You can also use additional variables to make your prompt more specific (not all of these variables are available on all instances):
item.description – includes context from your current product description (first 400 characters).
product.variants – adds information about product variants.
item.title – provides the product title for the AI to incorporate.
store.name – includes your store’s name in the prompt.
item.price – adds the product’s price to the context.
keywords – helps AI generate and use relevant, popular keywords.
collections – adds information about the collection the product belongs to.
You can use Metafields as variables in custom prompts to generate more accurate, attribute-based content. This helps create richer descriptions that highlight details like material, fabric, or product features.
Metafield prompt variables are currently supported for products only.
For best results, combine Metafield variables with other data points such as item.description or keywords.
If you use Metafields for bulk generation, at least one standard variable (such as Title or Description) must also be included to maintain content quality.
Need ideas for custom prompts? Check out our blog post for inspiration!
Save your prompt.
Use it during content generation through action Generate with custom prompt.
Built-in prompt templates are not editable. To make changes, use the Duplicate function to create a new template and edit it as needed.